octubre 19, 2011, Mielina Digital
Media agencies are the link between advertisers and communication media, they are an important part of the communication’s structure of a country; in the past months they have experienced an upturn due to the world’s economy reactivation and the increase of digital platforms which have brought new advertising spaces and more competitive prices.
According to Merca 2.0 magazine research, Mexico’s media investment reached 65 billion in 2010, for an increase of 7.22% compared to last year’s figures, this upturn took place mainly in TV and Internet. Nevertheless, there is still a great concern after the crisis as is showed by the expected growth of 5.56% for 2011.
Media Agencies have a great importance currently, because them make use of intelligent strategies to maximize the effect of the advertising efforts and guarantee the ROI, thereby their effectiveness in the advertising industry is measured in this way.
Merca 2.0 magazine published in their October edition the ranking of the 25 media agencies, in such investigation the following factors were taken into consideration: invoicing, generated jobs, accounts and digital presence, to collect this information, the CEO of each agency received a questionnaire.
Materia Gris place into the Ranking:
1.- MPG
2.- MINDSHARE DE MÉXICO
3.- ZENITHOPTIMEDIA
4.- CARAT MEXICANA
5.- INITIATIVE
6.- OMD
7.- MATERIA GRIS
8.- MEDIACORP MÉXICO
9.- MEDIA OPTION
10.- VÉRTICE COMUNICACIÓN
Materia Gris reached 7th place, right after global agencies that are part of international conglomerates and whose participation is associated to global advertising agencies, such as ZenithOptimedia and Publicis; Materia Gris, on the other hand is an independent media agency, because of this, our presence among the top ten is more meaningful than the others’, since it speaks volumes about Materia Gris’ work and dedication for our clients and also our insight into the market that allows us to get the best ROI results for them.
Agencies and their media
In 2010 Open TV remains as the main media with a 24%, Pay TV reaches 14%, radio 16% and Internet 15%, among it, internet portals are the leader category, then search engines, blogs, web sites and community managers who have similar penetration.
According to Merca 2.0 the Digital market will keep its growth regarding importance and impact and Materia Gris is fully prepared for that, since we keep track of the new trends with our team of digital media experts.
Agencias and their services
Ad purchase, planning and consultancy are the strongest areas into the agencies; then is media optimization, interactive media, integral communication services, content development, direct marketing and production; according to the trends, the advantage will go to those who can vreate a direct contact with the audience and to offer a complete line of services to the client.
The culture of customer service that Materia Gris has allows us to dominate each od these areas, which has result not only in this ranking 7th place, but the highest clients’ retention in the industry.
