OUR AGENCY
Entrepreneurs in spirit, and in action.
Not bound by the limitations of a network or by tradition.
Unlimited in helping our clients.
Freedom of structures, freedom of ideas.
Innovative, never satisfied
“Entrepreneurs Unlimited.”
Entrepreneurs in spirit, and in action.
Not bound by the limitations of a network or by tradition.
Unlimited in helping our clients.
Freedom of structures, freedom of ideas.
Innovative, never satisfied
Created in 2003, Materia Gris is one of Mexico’s best independent media communications services’ companies. Our success is the result of the cooperation and transparency with our customers; also, in the connection we share with Columbus Media International --the world’s largest Conglomerate of Independent Media Agencies-- which reaches 40 markets in Europe, North America, Latin America, Middle East and Pacific Asia.
Our business philosophy and holistic focus towards Commercialization and Brand Development have helped us to grow and gain recognition in a market where clients are looking for intelligent results for their brands. This growth has been possible by developing a personal business relationship with our clients, on which the attention they receive is backed up with a team of consultants who are engaged to the connection created by listening, understanding and providing crystal clear solutions to our brands.
Our philosophy and best practices
Materia Gris’ deep commitment for our clients’ success is rooted in the culture of our corporation.
Regarding our people, Materia Gris is deeply involved with our employees growth and development, we believe that their training as an investment, nor an expense, and we are putting serious money and effort in all the levels and areas to ensure that our people is growing, day by day.
We value greatly our workgroups stability, because it gives them the right amount of time to learn all the aspects of our clients’ business so we can keep focused in our brand strategy, consumer behavior, communication media and return of investment.
Our team’s structure shows our compromise towards the customer service and the search for innovating marketing solutions; each team has specialists in both account management and media planners dedicated to make our client’s business to grow. This has helped us to gain their trust, so we can take calculated risks and provide creative and innovative solutions.
Our brand strategy teams are dedicated to offer a highly personalized service to each client. The teams are concentrated into offer ARL, BTL, digital and media planning services, also public relationships, marketing and customer service
Since all Materia Gris teams are formed by communication’s media experts, we speak the same language of our clients; since this is a key factor to offer an exceptional service.
As a result, we have the best clients’ retention in the industry.
Research and Insights
The research team of Materia Gris has the tools so they have the right understanding of all potential customers and they are the basis of strategic planning development for each client.
Strategic Planning and Media Tactics
Materia Gris Heartbeat is its buying power and negotiation abilities have created new channels based on client’s needs. Successful purchases are executed in all communication channels’, just as new media discoveries. The areas which have the fastest growth are digital and direct marketing, which have grown thrice in the last year.
Digital Strategic Planning
In a market saturated of Digital Marketing and Social Media gurus, Materia Gris has focused its efforts in the development of communication strategies based on clients’ necessities equilibrating both ROR (Return On Relationships) and the highly demanded ROI.
We are not limited to only websites or Facebook’s fan pages”, our goal goes far beyond that, since we have developed a Digital Communication Strategy based on the analysis of the brand’s needs in the online world.
