Internet and YouTube have created a new word: Virality; it’s about those videos that become a hit in you tube (albeit not limited to that) , gathering millions of views and becoming a popularity phenomenon; Virality creates stars from common …
Smartphones are becoming the next advertising platform, since people not only use them for entertainment and communication; they have become a commodity that has generated a new term: Nomophobia, the fear of being without a smartphone. Some US stats …
One of the greatest dangers of a successful advertising campaign is that is very easy to keep working on the same line until it doesn’t work anymore; the ad viewer will end tired which is not good at all, but, …
“Don’t talk to strangers†was the general advice that our parents and teachers gave us as children; probably they would have a nervous fit if they saw that while networking, we actually talk to a lot of strangers and that …
Everything is marketing, everything in our environment is designed to sell us something; we, consumers are the subject of study of several disciplines which try to understand our behavior and motivations The book “Kick Ass Business and Marketing Secrets†written …
Advertising used to be simple, there were fewer media and we knew all about them; with the rise of TV broadcasting, Advertising Agencies had to learn about the new media and study the new difficulties of ad placement, for instance, …
NBC announced by Jan 3d that their entire ad time inventory for the Superbowl has been completely sold out, in the manner of packages with an average price of 3.5 million dollars (although is rumored that a package was worth …
Social media represents a way to generate peer to peer dialog and communication with engaged and potential consumers; but is a step that should be taken with care, because everything will be public, from good reviews to criticism, but specially, …
U.S. consumers’ behavior can be divided in: before and after Black Friday; this day received its name because of the police force and hospital personnel, who knew that the Friday after Thanksgiving Day was full of traffic jams and accidents; …
“50% of advertising is wasted… the only problem is that we don’t know which half†such thought provoking statement was published in the Vogue Magazine in the 70’s, but is so old that no one is sure who said it …
