febrero 21, 2012, Mielina Digital
One of the greatest dangers of a successful advertising campaign is that is very easy to keep working on the same line until it doesn’t work anymore; the ad viewer will end tired which is not good at all, but, …
DIGITAL NEWS
Chrysler or the impredictable effect
Adaptive Marketing
febrero 14, 2012, Mielina Digital
“Don’t talk to strangers” was the general advice that our parents and teachers gave us as children; probably they would have a nervous fit if they saw that while networking, we actually talk to a lot of strangers and that …
Marketing and the new challenges
febrero 2, 2012, Mielina Digital
Everything is marketing, everything in our environment is designed to sell us something; we, consumers are the subject of study of several disciplines which try to understand our behavior and motivations The book “Kick Ass Business and Marketing Secrets” written …
The challenge of new media
enero 25, 2012, Mielina Digital
Advertising used to be simple, there were fewer media and we knew all about them; with the rise of TV broadcasting, Advertising Agencies had to learn about the new media and study the new difficulties of ad placement, for instance, …
The Super Bowl Ad Festival
enero 10, 2012, Mielina Digital
NBC announced by Jan 3d that their entire ad time inventory for the Superbowl has been completely sold out, in the manner of packages with an average price of 3.5 million dollars (although is rumored that a package was worth …
Social media, a two edged sword?
enero 3, 2012, Mielina Digital
Social media represents a way to generate peer to peer dialog and communication with engaged and potential consumers; but is a step that should be taken with care, because everything will be public, from good reviews to criticism, but specially, …
The Black Friday Effect
diciembre 7, 2011, Mielina DigitalSin categorĂa
U.S. consumers’ behavior can be divided in: before and after Black Friday; this day received its name because of the police force and hospital personnel, who knew that the Friday after Thanksgiving Day was full of traffic jams and accidents; …
Intelligent campaigns and consumers
noviembre 29, 2011, Mielina Digital
“50% of advertising is wasted… the only problem is that we don’t know which half” such thought provoking statement was published in the Vogue Magazine in the 70’s, but is so old that no one is sure who said it …
You Tube evolutions
noviembre 16, 2011, Mielina Digital
One of the most impressive success stories in the Internet is the You Tube case, officially launched on November 2005; in a few months it become the favorite place for uploading and watching videos, by the middle of 2010, according …
What they want
noviembre 10, 2011, Mielina Digital
They key of marketing is to know what your client want, or if they are not sure, to tell them what they want and convince them of that, to understand this, let’s review the iPod phenomenon. The iPod, the iPhone …
